MS Consulting

Case Studies

case study:

strategic execution: From blind spots to business insights

A retail client was struggling with complex processes, manual duplication, and limited reporting — creating blind spots for leadership and slowing down execution.

Through MS Consulting, I helped the operations, risk, and admin teams streamline, digitize, and align:

Digitized in-store audits → ensured accountability & surfaced real insights.
Introduced structured meeting cadences with clear agendas → less wasted time, faster decisions.
Created DILO/WILO/MILO role guides → clarified responsibilities and improved focus.
Simplified fintech processes into visual workflows → closed knowledge gaps & empowered teams.
Built reporting & guardrails → gave leadership real-time visibility to act proactively.

The outcome?
Clarity of roles, improved efficiency, stronger controls, and leadership with the right insights to drive better decisions.

case study:

growth strategy: brand Consistency for a Coffee Franchise Expansion

A coffee franchise was expanding into a new region and required consistency across additional stores. Maintain brand integrity while tailoring marketing efforts to the local market was the challenge.

The solution included market research, brand framework development, and digital presence management. Effective localized marketing and collaboration with a fitness brand led to successful campaigns and new opportunities.

CASE STUDY

Building Brand Identity and Market Presence for an Engineering Company

The client noted, "The strategic marketing efforts significantly enhanced our brand visibility and market presence, leading to new business opportunities."

An engineering firm needed strategic marketing to enhance its brand identity and market visibility within budget constraints. A strategic business review and in-depth industry and competitor analysis were conducted to identify differentiation opportunities.

Marketing materials were overhauled to align with the firm's unique selling proposition and brand positioning, including a refreshed visual identity and refined messaging. Targeted marketing campaigns were developed to create a cohesive and compelling brand narrative.

The results showed increased business and market reach, expanding into multiple African countries.

case study:

Optimizing CX Customer Journey for Fin Services

A financial services company faced slow growth in its insurance business and poor sales of new short-term products. To boost sales, they improved the sales journey and aligned products with customer needs. Strategies included designing a digital self-help interface, streamlining UI/UX with IT and Dev teams, developing and piloting a user-friendly app, and expanding the platform to include more products. They also secured investment in 1,000 iPads for nationwide support. This led to increased sales and customer satisfaction.